Published
Google AI Overviews vs Google AI Mode
Two surfaces, one company, and a 13.7% overlap that changes what you measure
Insights
Practical writing on AI implementation and AI search.
No hype, no predictions about 2030, and every claim either sourced to a named study or traceable to something we measure ourselves. If we cannot show you where a number came from, it is not here.
Written for owners and operators rather than for other consultants.
Six pieces to start with. The two we get asked about most are the difference between Google AI Overviews and Google AI Mode, and what to do when rankings hold while traffic falls.
Published
Rankings Held, Traffic Dropped: What Happened
A diagnostic, including the five other causes to rule out first
Published
What Does ChatGPT Say About Your Business?
Five patterns you will recognise, and how to check yours in ten minutes
Published
Where AI Actually Pays in a Small Business
The four questions we ask, and the arithmetic that decides what is worth automating
Published
The 5 Things That Decide If AI Can Find You
The scoring rubric, explained well enough that you could check most of it yourself
Published
AI Search Glossary: AEO, GEO, LLMO and More
AEO, GEO, LLMO, mentions versus citations, entity, share of voice
How would your business score?
Two fields, one page back within two business days. No call is booked. The result is yours whether you ever speak to us or not.